Road Runner Sports

Overview

I redesigned the in-store shoe finder application for Road Runner Sports. This personalized shoe-fit analysis is guided by a fit expert and takes approximately 10 minutes. My focus was on a minimalistic design that was easy to process and understand. By empathizing with our customers and learning about their running activities, training/fitness goals, aches & pains, and cushion preferences we are able to make an informed decision and offer them the right pair of fitted shoes.